It is always important to make sure your event is easily accessible. Make sure there are clear pick up and drop off areas for attendees, clear directions on how to arrive at the venue, and ample parking space if needed. Your attendees should be able to focus on the content of event rather than worry about getting to their destination.
Whatever your specific goals may be, all events share the same overall objective of satisfying attendees. But it is important to specify your definition of “satisfaction. ” Was the goal to simply entertain your attendees during the conference? Did you want them to take away specific knowledge about your product? Make sure to be intentional with this particular metric to gain the most insight about your attendees. A great way to measure overall attendee satisfaction is by calculating the Net Promoter Score which is summarized in the figure below.
A great way to show your event is ROI+ is to surface the number of target accounts that have closed from specific events. Ultimately, attributing an event to a customer sale is essential when thinking about event ROI. By capturing the number of target accounts attending your event, you’re able to diagnose the alignment between your event content and your accounts’ interests. A successful event includes a high percentage of target accounts in attendance. This metric would show the alignment between your event content and your accounts’ interests. The total revenue figure is unimportant if it is not compared against the total event cost.
Giving them more opportunities to do so will only make your attendees more satisfied. does a great job of including video content from the previous year’s event to give website visitors a glimpse of what to expect for the upcoming conference. While maintaining the rule of simplicity, an event website should offer an array of engaging content. Each piece of content should be relevant to the event as a whole and should influence readers to register for the event and/or spread the word on it. Want to learn more about how PTC develops a transformative event brand?
This ratio is crucial in helping you understand the quantity and quality of resources that were required for the event and if the resources helped to achieve your event marketing goals. One of your main objectives should be to offer event content that resonates with attendees. One of the main sources of content during your event will most likely be the speeches and keynotes. Thus it is important to ensure that your speakers are offering valuable knowledge that is connecting with attendees.
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Keeping in mind wheelchair accessibility is also crucial for ensuring an inclusive event experience. Make sure to ask venues about wheelchair accessibility and plan your event agenda accordingly. Creating a space that induces creativity and collaboration is just as important as the event content itself. The physical environment plays a significant role in inspiring attendees to engage and actively participate.